TailorMade Weddings
Marketing Services
TailorMade offers marketing services for wedding vendors. We offer a full suite of services to be able to attract brides and grooms to your brand, build trust, and then convert bookings as a wedding vendor.
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From Branding, to Web Development, Content Creation and Social Media Management, we offer everything you need to grow your business. Below are our core services, but if you're looking for something bespoke, please click the button below for a quote.
SEO + Content Writing
Tailor Made Weddings offers customised SEO and content writing plans for wedding vendors.
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The wedding industry is highly saturated and ranking first on Google or Bing is extremely important to keep your Cost per Conversion down, and also build trust through authority.
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Our SEO plans are built specifically for Google Business Profiles, and for Local SEO for keywords in Australia.
Social Media Management
Social Media is the final piece of the puzzle when it comes to attracting and converting wedding bookings.
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Social Media plays an important role in building trust and creating a 'likeable brand'. It can help combat an over-reliance of referrals and recommendations by showcasing your best work, creating likable content that people resonate with, and building a community platform for previous couples to engage with you, and future couples to find out about the human element of your brand.
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We have several options for Social Media Management, starting from just $59 / week.
Paid Ads
Engaged Couples are looking for wedding vendors - and they're excited about finding the perfect fit!
But the way they find and choose vendors has changed in the past 10 years, from in-person meetings, expos and coffee with potential vendors - to now a very cold and faceless interaction online.
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Paid Ads has replaced wedding expos (we still believe in wedding expos, but hear us out)!
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Now, engaged couples will download a bunch of price guides, compare them; and reach out to the top 2-3 vendors for a chat. This is where Paid Ads come in. We not only find ready-to-buy engaged couples, but we also retarget them to stay top-of mind across Facebook, Google and TikTok.
If you're not using Paid Ads to communicate with your prospects, you're missing out on 20-50% more bookings.
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Our Paid Ads is spread across Google, Meta and TikTok, and starts from just $89 / week.
Email Marketing
Does this sound like you?
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You get several email enquiries every week month, and you write a personalised email response attaching your price guide to each one.
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You wait 24 hours. Crickets.​ You wait another 2-3 days, still nothing.
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You email the couple again to follow up - to make sure they got your first email - and ask if they want to meet up, or organise a call.
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Ghosted. This is VERY common.
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There's two things wrong with this interaction. 1. is your follow-up and sales process. 2. Is your email marketing processes.
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We will build you an email marketing system, with automated emails and nurture sequences, that is paired with your Paid Ads to communicate and stay top of mind as engaged couples go through the process of choosing their vendor.
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This is hand-written by our Aussie-based copywriting team, to ensure brand voice and style is consistent with every other part of your brand, and it's going to increase your conversions by up to 25%.
